Website Concept Development
Strategy and structure before the first pixel
What we do for you
Target Audience Analysis
Who should visit your website and what does this target audience expect? From this we derive the content, tone of voice and functionalities that your visitors actually need.
Site Structure
Definition of all required pages and their hierarchy. A clear structure helps visitors find their way and makes indexing easier for search engines.
Content Strategy
Planning of which content goes on which page — texts, images, videos and downloads. Content is arranged so that it guides visitors towards the desired action.
Navigation Concept
Design of the main and sub-navigation, so that visitors reach their goal with as few clicks as possible. In doing so, we also take account of mobile navigation.
Functional Requirements
Definition of technical functions such as contact forms, appointment booking, newsletter integration or multilingualism. The requirements are prioritised and documented.
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Get in touch for a no-obligation consultation. IT service, cloud solutions and web design in Berlin — all from a single source.
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